Last updated: June 2026 — Martin Caldwell, Beautyandthebakes

Privacy Policy

Introduction

This Privacy Policy explains how Beautyandthebakes (beautyandthebakes.co.uk) collects, uses, stores, and protects the personal information of visitors to our website. This policy applies to all users accessing beautyandthebakes.co.uk and is effective as of 1 January 2026.

Beautyandthebakes.co.uk is operated by Martin Caldwell, who acts as the data controller responsible for your personal information. By using this website, you agree to the terms outlined in this Privacy Policy.

Who We Are

Beautyandthebakes.co.uk is an independent review and information website focused on non-UK licensed casino operators. We provide editorial content, reviews, and comparisons intended for adult audiences located in Great Britain. We do not operate as a casino, accept bets, or process financial transactions on behalf of any gambling operator.

Information We Collect

When you visit beautyandthebakes.co.uk, we may collect the following categories of data:

Usage Data: IP addresses, browser type, operating system, referring URLs, pages visited, and time spent on pages.
Cookies and Tracking Data: Data collected automatically through cookies and similar tracking technologies.
Voluntarily Submitted Data: Any information you provide through contact forms, email correspondence, or newsletter sign-ups, including your name and email address.
Device Information: Information about the device used to access the website, including screen resolution and device identifiers.

How We Use Your Information

The information collected by beautyandthebakes.co.uk is used for the following purposes:

To operate, maintain, and improve the functionality and content of beautyandthebakes.co.uk.
To analyse visitor behaviour and website performance using analytics tools.
To respond to enquiries or communications submitted directly to us.
To comply with applicable legal obligations.
To detect, prevent, or investigate fraudulent or abusive use of the website.

Cookies

Beautyandthebakes.co.uk uses cookies to enhance user experience and gather analytical data. Cookies are small text files stored on your device when you visit our site. We use the following types of cookies:

Essential Cookies: Required for the basic operation of the website.
Analytics Cookies: Used to collect aggregated data about how visitors interact with beautyandthebakes.co.uk.
Advertising and Affiliate Cookies: Used to track referrals to third-party casino operators featured on our site.

You may manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect website functionality.

Third-Party Links and Services

Beautyandthebakes.co.uk contains links to third-party casino websites and external platforms. When you follow a link to an external site, that site's own privacy policy governs any data collection. We are not responsible for the privacy practices or content of any third-party websites linked from beautyandthebakes.co.uk.

We may use third-party analytics services, including but not limited to Google Analytics, to understand website traffic and user behaviour. These providers may collect data in accordance with their own privacy policies.

Your Rights Under GDPR

As a resident of Great Britain or the European Union, you have the following rights regarding your personal data:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request correction of inaccurate or incomplete data.
Right to Erasure: You may request deletion of your personal data where it is no longer necessary.
Right to Restrict Processing: You may request that we limit how we use your data.
Right to Object: You may object to certain types of data processing.
Right to Data Portability: You may request your data in a structured, machine-readable format.

To exercise any of these rights, please contact us using the details provided below.

Data Retention

Beautyandthebakes.co.uk retains personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law. Analytical and usage data may be retained in anonymised form for longer periods.

Children's Privacy

Beautyandthebakes.co.uk is intended solely for users aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If you believe a minor has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be published on this page with a revised effective date. We encourage you to review this policy periodically.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

Name: Martin Caldwell
Website: beautyandthebakes.co.uk
Email: [email protected]

Martin Caldwell is the data controller for beautyandthebakes.co.uk and will respond to all legitimate privacy-related requests in accordance with applicable data protection legislation, including the UK GDPR and the Data Protection Act 2018.